Privacy Policy

Last modified: June 22, 2023

We tried to keep this policy as simple and legalese-free as possible to help you understand what information we collect, how we use it, and what choices you have about it. You should read this policy in full, but here’s a very brief summary with the key points we hope you take away from it:

  • We don’t sell your personal data to anyone. Never have, never will.
  • All we know about you is what you share by visiting and exploring our website. We don’t collect any of your personal information from any third parties.
  • You can request an e-mail copy of your personality test results – however, we‘ll only use your e-mail address to send that single e-mail and won‘t create a profile or anything like that.
  • When you use our website, even if you aren’t logged in, we receive some personal information from you like the type of device you’re using and your IP address. You can choose to share additional information with us, such as your gender or e-mail address. We use this information for content personalization, for improving our services, and for keeping our website functional and secure.
  • You can ask us to give you a copy of the information you’ve submitted.
  • If you have any questions or comments regarding this policy, please don’t hesitate to get in touch!

1. How Do We Collect Information?

First, we collect, store, and use information you share on our website. This includes your e-mail address and any other information you choose to enter on the website.

If you post personal information of another person on our website, you must make sure you have that person’s consent to both the disclosure and the processing of their personal data in accordance with this privacy policy. That’s your responsibility.

Second, we record certain technical information whenever you use our website. This includes information about your device and about your visits to and use of our website, such as your IP address, browser type and version, page views, etc.

We also use cookies (small encrypted data files stored and sent by your browser whenever you visit our website) to store and retrieve your personality test results and various website settings. Some of the cookies are user-specific while others are not. For more information about cookies, please see the following section.


Most of the functionality on our website (such as viewing your personality test results) requires cookies. By using our website, you consent to our use of cookies as described in this policy.

We use “persistent” cookies on our website. Persistent cookies will remain stored on your device until deleted, or until they reach a specified expiry date.

We use cookies to enable our website to recognise you (as distinct from other users) when you visit and keep track of your preferences in relation to your use of our website.

We use Google Analytics to analyze the use of our website. These third party services may use cookies and other technologies to collect technical data on your behavior and your device (such as your device’s IP address or screen size). For further details, please see Google’s privacy policy. You can also opt out of Google Analytics tracking at any time.

Most browsers allow you to reject all cookies, while some browsers allow you to reject just third party cookies. Blocking all cookies will, however, have a negative impact upon the usability of many websites, including ours.

Whether Information Has to Be Provided by You and Why

The provision of contact and other relevant information is required from you to enable us to communicate with you and to provide the services available on our website. We’ll inform you at the point of collecting information from you (including via this Privacy Policy), whether you’re required to provide the information to us.

If you don’t provide the information requested we may not be able to provide the services which require the use of this information.

2. How Do We Use the Information We Collect?

We use the information we collect to provide you with our services as well as content that’s relevant and personal to you. Consequently, it’s necessary for us to use your information to:

  • send you your personality test results, if you request them in the results screen or on any other page;
  • provide you with content and services relevant to you – e.g., information for people with your personality type;
  • respond to your questions or complaints, or to complaints made about your use of our website.

We have a legitimate interest in using your information in these ways. It’s necessary for us to do that to make our services and content as relevant to you as possible, and that’s in both of our interests.

In addition, we have a legitimate interest in maintaining our relationship with you, improving our website and services, and protecting both you and other users.

Consequently, we use your information to:

  • conduct analytics on how you use our website in order to better understand your needs and to optimize our service and experience. For instance, by measuring the time you spend on a certain page before and after a design change, we can understand whether there’s anything we need to tweak. In order to do that, we use third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns (for example, how much time you spent reading your personality test results). We’ve already mentioned this in the Cookies section above.

  • improve our website and develop new functionality.
  • conduct internal analysis and scientific / statistical research to improve our services and understanding of personality traits. For instance, your responses to our personality test could help us improve its accuracy. The raw research data you supply is anonymized or pseudonymized, and access to it is strictly limited. Even our own researchers only see data that cannot be connected back to any individually identifying information, and we only publish aggregate statistical data.
  • keep the website secure and prevent fraud – e.g., by logging activities related to your device;
  • keep both you and other users safe, including working with law enforcement where necessary.
  • verify compliance with the terms and conditions governing the use of the website.

While our legitimate interests cover a lot of what we do, in the following circumstances other legal grounds apply to how we process your personal data:

  • where we expressly require consent from you for the processing in question;
  • where we provide services to you as a member – in which case we’ll have a contract with you for this and we’ll process your data in accordance with our contract with you (see our Terms and Conditions). In particular, our contract allows us to retain and delete data in ways which override certain rights you may otherwise have had if we were relying on consent or our legitimate interests for the data processing in question.
  • where another legal ground applies (which will be rare) – e.g., to protect your or another person’s vital interests, or where we’re required to process the information by law.

We won’t provide your personal information to any third parties for the purpose of direct marketing by those parties.

3. Do We Transfer Your Information Elsewhere?

As a worldwide digital service, we need to work with a number of providers, some of which are located outside the UK and the European Economic Area (EEA), e.g. in the U.S., in order to be able to operate our website and to make our services available online. Some of our staff also operate outside the EEA. Consequently, some of your personal data may be transferred outside the EEA. Some of the countries in question may not have data protection laws equivalent to those in force in the EEA.

We’ll ensure that any transfer of your personal information outside the EEA where the GDPR applies to such transfer will be subject to the appropriate or suitable relevant safeguards (e.g. European Commission approved contract), as permitted under the GDPR, with those measures designed to help safeguard your privacy rights and give you remedies in the unlikely event of a misuse of your personal information.

In general, we use contract clauses for such transfers (as per the Article 46.2 of the GDPR), unless the country in question is judged adequate under the Article 45 of the GDPR (including in the case of the U.S., Privacy Shield). We also limit access to your personal information to those members of our staff who have a business reason for knowing such information. If you’d like further information on this, please contact us.

Here’s a list of third party providers we’ll share your information with, if necessary:

  • Postmark and Microsoft, to deliver our e-mails, e.g., when we respond to your messages. We may also collect information regarding e-mail delivery and opening rates to improve deliverability and help with troubleshooting. You can find Postmark’s privacy policy here and Microsoft’s privacy policy here.
  • Google, to analyze the behaviour of our visitors. Google’s privacy policy is here.
  • HelpScout, to manage and respond to support e-mails. Their privacy policy is here.

We use all reasonable security and access control measures to secure our accounts on third party websites and the data stored therein.

4. How and When Do We Share Your Information?

Our staff, agents, suppliers, and subcontractors may need to have access to your information where that’s necessary. This applies to any member of our group of companies – e.g., our subsidiaries and our ultimate holding company and all its subsidiaries.

Besides that, there are also certain other circumstances where we may disclose your personal information:

  • where we’re required to do so by law or in connection with any ongoing, prospective, or reasonably likely (in our opinion) legal proceedings;
  • where we need to establish, exercise, or defend our legal rights (e.g., providing information to others for the purposes of fraud prevention);
  • if we’re engaged in a merger, reorganisation, or any similar proceeding requiring the transfer of your information – we’d then share your information with a party involved in such a process (for example, a potential purchaser);
  • if we have strong reason to believe that you or someone else is in immediate physical danger, we’ll try to get in touch with local authorities and provide them with information that may help them prevent that.

We don’t serve ads on our website, and we don’t share your data with online advertisers. As a general rule, except as discussed above, we don’t share your personal information with any third parties.

5. How Long Do We Keep Your Information?

We keep your information only for as long as we need it to provide services to you and to fulfil the purposes described in this policy or as otherwise described in our Terms and Conditions. This also applies to any other parties that we share your information with.

Here are some examples of categories of data along with their periods of retention:

  • activity logs – 3 years;
  • transient activity records, such as e-mailed results – 3 months.

We’ll depersonalize your information or remove it entirely from our systems once we no longer need it to comply with our legal or regulatory obligations, or for other purposes described in this policy.

6. How Do We Handle Children’s Information?

You may only use our website if you’re over the age at which you can provide consent to data processing under the laws of your country. Regardless of local laws, children under 13 aren’t allowed to use our website.

As a small company, we don’t have the resources to verify and track parental consent – so unfortunately, if you’re below the age at which you can provide consent in your country, you aren’t entitled to use our website.

7. What Can You Ask Us to Do with Your Information?

Under the GDPR you have a number of important rights free of charge. In summary, those include rights to:

  • fair processing of information and transparency over how we use your personal information that this Privacy Policy is already designed to address;
  • access to your personal information and to certain other supplementary information;
  • require us to correct any mistakes in your information which we hold;
  • require the erasure of personal information concerning you in certain situations;
  • receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format, and have the right to transmit that data to a third party in certain situations;
  • object at any time to processing of personal information concerning you for direct marketing;
  • object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you;
  • object in certain other situations to our continued processing of your personal information;
  • otherwise restrict our processing of your personal information in certain circumstances;
  • withdraw your consent to our processing where we are relying on consent as the lawful basis for the processing in question;
  • right to lodge a complaint with a supervisory authority.

For further information on each of those rights, including the circumstances in which they apply, see guidance from the UK Information Commissioner’s Office (ICO). ICO is the supervisory authority in the UK.

If you’d like to exercise any of those rights, please e-mail us.

8. How Do We Secure Your Information?

We take reasonable technical and organisational precautions to prevent the loss, misuse, or alteration of your personal information. For instance, we store this information on our secure (password and firewall-protected) servers, encrypt traffic to and from the website, and anonymize or pseudonymize personal information where possible.

Still, we can’t guarantee complete security of data sent over the internet – for example, someone may discover a vulnerability in the encryption protocol that we use, your internet service provider may record the data you send, and so on. Please take care when posting sensitive data.

9. How Can You Get in Touch with Us?

You can find our contact information here. The best way to get in touch with us is via e-mail ([email protected]).

We, NERIS Analytics Limited, are the data controller responsible for the information collected on our website. Our data protection registration number is ZA059227.

10. Various Other Bits and Bobs

Some of our articles and website sections contain links to other websites. We aren’t responsible for the privacy policies or practices of those websites.

We may update this privacy policy from time to time by posting a new version on our website. You should check this page occasionally to ensure you’re happy with any changes.